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Since its inception in 1985, Quicken Loans has been known for its innovative approach to the mortgage industry. From its early days as a small lender to its current position as one of the top mortgage lenders in the United States, the company has consistently pushed the envelope when it comes to offering innovative products and services to its customers. In this blog post, we will explore the history of Quicken Loans and the impact it has had on the mortgage industry.
Quicken Loans was founded in 1985 by Dan Gilbert, who is now the company�s chairman. Initially, Quicken Loans focused on providing conventional mortgages to customers in the southeastern United States. Over the years, the company slowly expanded its services to other regions in the country. In the early 2000s, the company began to focus more on the technology side of the mortgage industry, launching its popular online mortgage loan application in 2002.
Since then, Quicken Loans has grown to become one of the largest mortgage lenders in the U.S., offering both conventional and government-backed mortgages. The company also offers a variety of other services, such as mortgage refinancing and home equity loans. Quicken Loans has also gained recognition for its customer service and its commitment to providing a streamlined, hassle-free mortgage experience for its customers.
Quicken Loans is perhaps best known for its iconic Quicken Loans Rocket, a bright red rocket-shaped mascot that can be seen at various sporting events and in promotional materials. The Rocket was first introduced in 2006 and has since become an iconic symbol of the company and its commitment to innovation and customer service. It has even been featured in a number of film and television shows.
The Rocket is also a symbol of the company�s commitment to providing a unique, streamlined mortgage experience. Quicken Loans has developed a number of proprietary tools and processes that make the mortgage application process easier and faster for customers. These include the Rocket Mortgage, an online platform that allows customers to apply for a mortgage in as little as eight minutes. The company also offers a variety of other services, such as mortgage refinancing and home equity loans, that can be accessed through the Rocket Mortgage platform.
Since its inception, Quicken Loans has had an enormous impact on the mortgage industry. The company has pioneered a number of innovative technologies and processes that have helped to make the mortgage application process easier and more efficient for customers. The company�s commitment to customer service has also been instrumental in helping the company become one of the top mortgage lenders in the United States.
Quicken Loans has also been a leader in the use of technology in the mortgage industry. The company�s Rocket Mortgage platform has helped to revolutionize the way people apply for mortgages, and its other services have made the process of refinancing and obtaining home equity loans easier and faster. The company�s commitment to innovation and customer service has made it one of the most trusted names in the mortgage industry.
Quicken Loans has been an innovator in the mortgage industry since its inception in 1985. The company has developed a number of proprietary tools and processes that have helped to make the mortgage application process easier and faster for customers. The company�s iconic Rocket mascot has become a symbol of innovation and customer service, and its commitment to technology has helped it become one of the top mortgage lenders in the United States. Quicken Loans has had an enormous impact on the mortgage industry, and its commitment to innovation and customer service will continue to shape the industry for years to come.
Quicken Loans� Rocket Mortgage platform is one of the company�s most innovative offerings. This online platform allows customers to apply for a mortgage in as little as eight minutes, eliminating paperwork and streamlining the process. With this platform, customers can customize their loan terms, view and compare multiple offers, and sign their documents digitally. The Rocket Mortgage platform also provides customers with access to real-time mortgage rates, allowing them to make informed decisions when it comes to their loan.
The Rocket Mortgage platform also offers customers a number of other benefits. For instance, customers can take advantage of automated payments, which can be set up to deduct loan payments directly from their bank account each month. Customers can also access their loan information from any device, allowing them to easily stay on top of their loan. Finally, the platform provides customers with personalized customer service, allowing them to get answers to their questions quickly and easily.
The Rocket Mortgage platform has been instrumental in helping Quicken Loans become one of the top mortgage lenders in the U.S. By providing a streamlined, hassle-free application process, Quicken Loans has been able to attract and retain customers, resulting in increased market share and profitability. The company�s commitment to innovation and customer service has been crucial in helping it to become one of the most respected mortgage lenders in the country.
In addition to its commitment to innovation and customer service, Quicken Loans has also been dedicated to giving back to its local communities. The company supports numerous charitable causes, ranging from education initiatives to disaster relief. Quicken Loans also sponsors a variety of community events, such as the annual Quicken Loans National golf tournament, which provides funding for local charities.
The company has also launched a number of initiatives to help revitalize neighborhoods in the cities where it operates. These initiatives have included the creation of small business loan programs, the development of affordable housing projects, and the creation of job training programs. By investing in its local communities, Quicken Loans has been able to make a positive impact on the lives of many people.
Quicken Loans� commitment to its local communities demonstrates the company�s dedication to making a positive difference in the world. Its commitment to innovation, customer service, and community involvement has helped the company become one of the top mortgage lenders in the United States.
Rocket Mortgage was formerly known as Quicken Loans, but officially changed its name in 2021. Owned by Rocket Companies, Rocket Mortgage has grown to become one of the most popular mortgage lenders in America.
Quicken Loans officially changed its name to Rocket Mortgage as a nod to what the company does best – take a complicated process and make it simpler and faster using technology.
On May 12, 2021 Quicken Loans announced that it would be rebranded to Rocket Mortgage, by July 31, 2021.
Affordability differs from lender to lender, so comparing costs is key. Rocket Mortgage isn't the cheapest option for getting a mortgage. The lender's advertised rates are often higher than Bankrate's national averages, and borrowers do pay lender charges, such as origination and rate-lock fees.
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